{"id":6753,"date":"2021-10-10T10:56:34","date_gmt":"2021-10-10T07:56:34","guid":{"rendered":"https:\/\/ispace.md\/blog\/?p=6753"},"modified":"2023-11-09T11:44:20","modified_gmt":"2023-11-09T09:44:20","slug":"bang-olufsen-cu-o-dragoste-pentru-muzica-design-si-tehnologie","status":"publish","type":"post","link":"https:\/\/ispace.md\/blog\/bang-olufsen-cu-o-dragoste-pentru-muzica-design-si-tehnologie\/","title":{"rendered":"Bang & Olufsen: cu o dragoste pentru muzic\u0103, design \u0219i tehnologie"},"content":{"rendered":"

Cu siguran\u021b\u0103 a\u021bi auzit de Bang & Olufsen. Este o companie danez\u0103 care produce echipamente audio de \u00eenalt\u0103 calitate. Abordarea lor inovatoare \u00een design le permite s\u0103 integreze tehnologiile \u00een via\u021ba de zi cu zi cu maestrie. At\u00e2t de fermec\u0103toare este aten\u021bia acordat\u0103 detaliilor, \u00eenc\u00e2t inevitabil se ive\u0219te dorin\u021ba de a v\u0103 \u00eenconjura cu cea mai bun\u0103 acustic\u0103 din clasa sa. Chiar \u0219i fondatorii Apple, Steve Jobs \u0219i Steve Wozniak, nu au rezistat la acest lucru \u0219i au devenit clien\u021bi B&O, ceea ce spune ceva, trebuie s\u0103 recunoa\u0219tem.<\/strong><\/p>\n

Pu\u021bin\u0103 istorie: primele dezvolt\u0103ri au fost realizate \u00een pod<\/h2>\n

Totul a \u00eenceput \u00een 1925, din prietenia a doi entuzia\u0219ti, Svend Olufsen \u0219i Peter Bang. Atunci, \u00eenfiin\u021b\u00e2nd un laborator improvizat \u00een podul conacului familial al lui Olufsen din nord-vestul Danemarcei, tinerii ingineri cu greu ar fi putut presupune c\u0103 crea\u021bia lor va deveni o legend\u0103.<\/p>\n

Primul proiect serios al duo-ului a fost receptorul radio Eliminator. \u00cen 1926, a fost singurul receptor din \u00eentreaga Danemarc\u0103 care func\u021biona la curent alternativ – majoritatea dispozitivelor din \u021bar\u0103 func\u021bionau pe baterii. O armat\u0103 \u00een cre\u0219tere rapid\u0103 de fani a\u0219tepta apari\u021bia primului receptor din lume cu control pe butoane, Master-39CH, iar apoi \u0219i a primului magnetofon cu caset\u0103 din Europa, Beocord-84U.<\/p>\n

Dar fondatorii Bang&Olufsen<\/strong><\/a> au dorit s\u0103 fie pionieri nu numai \u00een domeniul inova\u021biilor tehnice, ci \u0219i \u00een cel al designului. Totul pentru c\u0103 interioarele caselor \u0219i apartamentelor danezilor \u00een anii ’50 se transformau rapid, \u00een timp ce aspectul receptorilor de radio avea nevoie de o viziune nou\u0103. Aceast\u0103 dorin\u021b\u0103 de a crea dispozitive func\u021bionale \u0219i totu\u0219i frumoase a stabilit direc\u021bia lucr\u0103rilor ulterioare.<\/p>\n

\"Bang<\/p>\n

Sun\u0103 frumos. \u0218i arat\u0103 la fel de bine<\/strong><\/h2>\n

Fiecare dispozitiv Bang & Olufsen se remarc\u0103 printr-o abordare inovatoare. Chiar \u0219i dac\u0103 scoate\u021bi sigla de pe toate produsele m\u0103rcii, cump\u0103r\u0103torul va identifica f\u0103r\u0103 gre\u0219eal\u0103 care dintre ele sunt fabricate de Bang & Olufsen. Acestea nu pot fi confundate cu nimic altceva.<\/p>\n

S\u0103 ne uit\u0103m la Beosound Balance.<\/strong><\/a> La crearea acestui sistem de acas\u0103, designerii s-au inspirat din obiecte de interior. Uita\u021bi-v\u0103 la ce siluet\u0103 rotunjit\u0103 \u0219i moale are – seam\u0103n\u0103 cu o lamp\u0103. Perfect uniform\u0103 din toate p\u0103r\u021bile, ea r\u0103sp\u00e2nde\u0219te sunetul uniform \u00een 360 de grade \u0219i poate schimba direc\u021bia acestuia. Materialele sunt, de asemenea, “calde”: lemn de stejar \u0219i tricotaj de \u00eenalt\u0103 calitate \u00een nuan\u021be lini\u0219tite se \u00eencadreaz\u0103 perfect \u00een orice interior.<\/p>\n

\"\"<\/p>\n

\u00cen acela\u0219i timp, dispozitivul nu este aglomerat cu butoane, acestea par chiar absente. Dar de fapt, controlul este tactil \u0219i ascuns \u00een scobitura panoului superior. Datorit\u0103 acestei solu\u021bii, utilizatorul desf\u0103\u0219oar\u0103 o ac\u021biune pl\u0103cut\u0103 tactil, sistemul de control nu stric\u0103 aspectul dispozitivului \u0219i se afl\u0103 la \u00eendem\u00e2n\u0103 atunci c\u00e2nd este necesar.<\/p>\n

\"Bang<\/p>\n

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\u00cen interiorul elementului inferior al construc\u021biei este ascuns celebrul model Fibonacci. La prima vedere, poate p\u0103rea doar un element frumos de design, dar serve\u0219te \u0219i ca conduct\u0103 de aer pentru frecven\u021bele joase. A\u0219a integreaz\u0103 Bang & Olufsen tehnologiile \u00een design, \u00eencorpor\u00e2nd elegant diferite dispozitive \u00een via\u021ba noastr\u0103 de zi cu zi.<\/p>\n

\"\"<\/p>\n

Concentr\u00e2ndu-ne pe dispozitivele portabile, este important s\u0103 eviden\u021biem boxa Explore<\/strong><\/a>. Acesta seam\u0103n\u0103 cu o can\u0103 termos. \u0218i nu este \u00eent\u00e2mpl\u0103tor: designerii sugereaz\u0103 faptul c\u0103 difuzorul este u\u0219or (doar 631 de grame), rezistent (carcasa este rezistent\u0103 la zg\u00e2rieturi, precum \u0219i la praf \u0219i ap\u0103), compact \u0219i \u00eentotdeauna la \u00eendem\u00e2n\u0103.<\/p>\n

Interesant este c\u0103 dou\u0103 astfel de dispozitive formeaz\u0103 un set stereo. Sincroniza\u021bi cele dou\u0103 difuzoare prin Bluetooth – \u0219i ve\u021bi ob\u021bine un sunet incendiar! \u00cen acest format, fiecare difuzor va juca rolul difuzoarelor st\u00e2ng \u0219i drept. \u00cen plus fa\u021b\u0103 de dublarea volumului, ve\u021bi avea senza\u021bia c\u0103 sursele dvs. de sunet se mi\u0219c\u0103. Un “difuzor” se concentreaz\u0103 asupra instrumentelor, iar cel\u0103lalt asupra vocii, ceea ce face sunetul foarte echilibrat \u0219i pare c\u0103 plute\u0219te \u00een aer.<\/p>\n

\"Bang<\/p>\n

Sunetul impecabil \u00een fiecare cas\u0103: laborator cub, teste f\u0103r\u0103 control \u0219i expozi\u021bie la Muzeul de Art\u0103 Modern\u0103 din New York<\/h2>\n

Acustica Bang & Olufsen – face furnic\u0103turi de la primele note. Pentru a \u00een\u021belege cum inginerii companiei reu\u0219esc s\u0103 creeze un sunet at\u00e2t de imersiv \u0219i curat, trebuie s\u0103 v\u0103 deplasa\u021bi \u00een sediul lor din Struer, Danemarca. Aici exist\u0103 mai multe laboratoare. Unul dintre ele este o camer\u0103 mare, \u00een care sistemul acustic testat este suspendat de tavan. \u0218i mai multe camere standard, \u00een care chiar \u0219i num\u0103rul de c\u0103r\u021bi de pe rafturi este verificat cu precizie. Pentru difuzoarele portabile sunt prev\u0103zute teste \u0219i \u00een aer liber.<\/p>\n

Mai mult, unele teste se desf\u0103\u0219oar\u0103 f\u0103r\u0103 controlul angaja\u021bilor companiei. Pe l\u00e2ng\u0103 auzul impecabil, o condi\u021bie obligatorie pentru participarea la acestea este abilitatea de a reda evalu\u0103rile lor o eroare minim\u0103. Dac\u0103 un angajat a acordat difuzorului 9 puncte la prima testare, iar apoi evaluarea sa s-a schimbat cu mai mult de 0,5 puncte dup\u0103 c\u00e2teva s\u0103pt\u0103m\u00e2ni, el este exclus din grupul de focus. Statisticile arat\u0103 c\u0103 doar una din 20 de persoane are auzul at\u00e2t de perfect.<\/p>\n

\"\"<\/p>\n

Fotografiile de mai sus surprind momentul test\u0103rii uneia dintre cele mai impresionante produse ale companiei – sistemul de cas\u0103 audio Beoplay A9<\/strong><\/a>. Desigur, acesta are un poten\u021bial tehnic impresionant: control tactil \u0219i vocal, sunet de marc\u0103 detaliat \u0219i un sistem de amplificare digital\u0103 de 480 de wa\u021bi, sistem \u00eencorporat de adaptare a sunetului la mediul \u00eenconjur\u0103tor.<\/p>\n

Dar \u00een acela\u0219i timp, acesta arat\u0103 ca un obiect de interior neobi\u0219nuit. Acest dispozitiv nu trebuie ascuns \u00eentr-un col\u021b \u00eendep\u0103rtat al camerei, ci dorim s\u0103-l punem \u00een eviden\u021b\u0103. Chiar \u0219i cu dimensiunile sale impresionante (diametrul A9 – 701 mm), arat\u0103 foarte minimalist. Diferite solu\u021bii de culori pentru plasele suprapuse fac sistemul extrem de versatil: \u00een fotografiile de mai jos, se poate observa c\u00e2t de bine se potrive\u0219te Beoplay A9 \u00een dou\u0103 interioare complet diferite. Concluzia este c\u0103 arat\u0103 extrem de impresionant!<\/p>\n

\"Bang<\/p>\n

\"\"<\/p>\n

Mai mult, colaborarea cu ingineri, arhitec\u021bi \u0219i designeri cunoscu\u021bi a dat roade. \u00cen 1978, Bang & Olufsen a organizat propria expozi\u021bie la Muzeul de Art\u0103 Modern\u0103 din New York. Aproximativ zece proiecte sunt \u00eenc\u0103 prezente \u00een colec\u021bia permanent\u0103 a muzeului, ceea ce este \u00een sine o realizare remarcabil\u0103.<\/p>\n

Totul \u00eencepe cu grija. \u0218i se \u00eencheie tot cu grija<\/h2>\n

Adesea, tehnologia complic\u0103 semnificativ via\u021ba noastr\u0103. Cu toate acestea, dorin\u021ba de a fi \u00een pas cu vremea (\u0219i uneori chiar s\u0103 o dep\u0103\u0219easc\u0103) \u0219i de a r\u0103m\u00e2ne \u00een\u021bele\u0219i \u0219i convenabili pentru clien\u021bi nu este u\u0219oar\u0103. Bang & Olufsen a reu\u0219it s\u0103 g\u0103seasc\u0103 un echilibru \u00eentre a \u021bine pasul cu vremea \u0219i a r\u0103m\u00e2ne \u00een\u021beles \u0219i convenabil pentru clien\u021bi.<\/p>\n

Iat\u0103 boxa portabil\u0103 Beolit 20<\/strong><\/a>. Acesta arat\u0103 ca un co\u0219 pentru picnic, care pare s\u0103 v\u0103 invite la o drume\u021bie sau la o petrecere. \u00cens\u0103\u0219i construc\u021bia sugereaz\u0103 c\u0103 difuzorul poate fi u\u0219or de luat cu dvs.: este fabricat din aluminiu anodizat, deci este rezistent \u0219i relativ u\u0219or (2,7 kg), iar curea de piele de stejar vegetal faciliteaz\u0103 transportul.<\/p>\n

Func\u021bia neobi\u0219nuit\u0103 \u0219i foarte util\u0103 a acestui difuzor portabil – posibilitatea de a-l utiliza ca Power Bank. Panoul superior are o ad\u00e2ncitur\u0103 special\u0103, \u00een centrul c\u0103reia se afl\u0103 un simbol rotund de “\u00eenc\u0103rcare”. Chiar \u0219i f\u0103r\u0103 s\u0103 \u0219ti\u021bi despre aceast\u0103 func\u021bie, subcon\u0219tientul v\u0103 face s\u0103 dori\u021bi s\u0103 pune\u021bi smartphone-ul acolo – ca s\u0103 fie la vedere, ca pe mas\u0103. Suprafa\u021ba este din poliuretan, deci nu alunec\u0103, iar orice murd\u0103rie se cur\u0103\u021b\u0103 u\u0219or. Atunci c\u00e2nd sunte\u021bi undeva \u00een afara ora\u0219ului f\u0103r\u0103 acces la re\u021bea, nu risca\u021bi s\u0103 r\u0103m\u00e2ne\u021bi f\u0103r\u0103 baterie.<\/p>\n

\"Bang<\/p>\n

Grija pentru utilizatori se manifest\u0103 \u0219i prin faptul c\u0103 boxele pot fi controlate cu ajutorul aplica\u021biei de marc\u0103. Pentru a schimba melodia, nu trebuie s\u0103 mergi la dispozitiv. Desc\u0103rca\u021bi aplica\u021bia Bang&Olufsen<\/strong><\/a> pe iPhone<\/strong> <\/a>sau iPad<\/strong><\/a> \u0219i bucura\u021bi-v\u0103 de muzic\u0103 f\u0103r\u0103 niciun fel de restric\u021bii. Este foarte simplu, deci imediat dup\u0103 ce o cunoa\u0219te\u021bi, pute\u021bi porni \u0219i opri sistemul, schimba modul de ascultare, regla volumul \u0219i, \u00een unele modele, s\u0103 schimba\u021bi direc\u021bia sunetului.<\/p>\n

\u00cenc\u0103 o dezvoltare extraordinar\u0103 este func\u021bia de adaptare la mediu. Sistemul analizeaz\u0103 pozi\u021bia dispozitivului \u00een \u00eenc\u0103pere. Boxa emite un sunet special cu frecven\u021be diferite, iar difuzorul intern \u00eel capteaz\u0103 reflectat de suprafe\u021be. \u00cen\u021beleg\u00e2nd unde se afl\u0103 – pe perete sau, de exemplu, \u00een spa\u021biu liber – dispozitivul va adopta set\u0103rile cel mai potrivite. Cu alte cuvinte, nu trebuie s\u0103 v\u0103 face\u021bi griji cu privire la nimic, pur \u0219i simplu bucura\u021bi-v\u0103 de sunet.<\/p>\n

\"\"<\/p>\n

Concluzia este evident\u0103.<\/strong><\/p>\n

Bang & Olufsen – este acea rar\u0103 situa\u021bie \u00een care tehnologia nu deranjeaz\u0103, ci se \u00eencadreaz\u0103 elegant \u00een via\u021ba de zi cu zi. \u0218i chiar mai mult: ele merit\u0103 aten\u021bia \u0219i admira\u021bia noastr\u0103. V\u0103 a\u0219tept\u0103m \u00een magazinul nostru, precum \u0219i pute\u021bi plasa comenzi \u00een catalog folosind link-ul<\/a>. Cump\u0103ra\u021bi ceea ce v\u0103 va face un pic mai fericit. Exper\u021bii no\u0219tri v\u0103 vor ajuta s\u0103 face\u021bi alegerea corect\u0103.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cu siguran\u021b\u0103 a\u021bi auzit de Bang & Olufsen. Este o companie danez\u0103 care produce echipamente audio de \u00eenalt\u0103 calitate. Abordarea lor inovatoare \u00een design le permite s\u0103 integreze tehnologiile \u00een via\u021ba de zi cu zi cu maestrie. At\u00e2t de fermec\u0103toare este aten\u021bia acordat\u0103 detaliilor, \u00eenc\u00e2t inevitabil se ive\u0219te dorin\u021ba de a v\u0103 \u00eenconjura cu cea […]<\/p>\n","protected":false},"author":1,"featured_media":6741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[419,668],"tags":[1176,1315,685,985],"yoast_head":"\nBang & Olufsen: cu o dragoste pentru muzic\u0103, design \u0219i tehnologie<\/title>\n<meta name=\"description\" content=\"Probabil c\u0103 a\u021bi auzit de Bang & Olufsen, compania danez\u0103 ce produce echipamente audio Hi-End. 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